Русский
November 21, 2018
Start: 9:00
Digital leadership center SAP Kosmodamianskaya naberezhnaya, 52/7
  • #Fom2018
  • #NextFrontier
  • #новыйрубеж

ADV Future of Media – are the most up-to-date trends in media, technologies, and marketing from leading Russian and international experts.

Last year AI dominated in the media world. ADV presented Aizek, the first Russian AI-platform for optimization of brands' media investments. Now is the time to find out what to expect, what will become the new frontier.

Program
09.00-10.00
Registration, welcome-coffee
10.00-10.05
Welcome address
Alexey Drobot
Alexey Drobot
General Manager, ADV Group
Elena Kustova
Elena Kustova
Chief Commercial Director, ADV Group
10.05-10.35
How technologies and data will transform the marketing of pharmaceutical brands
Evgeniy Gordeev
Evgeniy Gordeev
CEO Breffi
10.35 - 11.35
What you really need to know about digital transformation
Michael Wade
Michael Wade
IMD business school professor
11.35-12.20
Panel discussion "Data in marketing: the Next Frontier"
Moderator: Igor Perevozchikov
Moderator: Igor Perevozchikov
Head of ADV Lab and ADV Benchmark
Andrey Shapovalov
Andrey Shapovalov
Chief Growth Officer, Mir
Dmitry Sorokin
Dmitry Sorokin
Head of Big Data Products Commercial Development Office, X5 Retail Group
Maxim Larkin
Maxim Larkin
Business Development Director, Perviy OFD (Fiscal Data Operator)
Roman Styatyugin
Roman Styatyugin
Director of Business Development Predictive Analytic Solutions, Mail.ru Group
12.20 - 12.50
Break
12.50 - 13.20
Aizek platform first year work results
Igor Perevozchikov
Igor Perevozchikov
Head of ADV Lab and ADV Benchmark
Tatiana Kizilova
Tatiana Kizilova
RB Health Media Manager
13.20 – 14.05
Panel discussion "Disruption in Communication"
Moderator: James May
Moderator: James May
Chief Growth Officer ADV Group
Vijayanand Sinha
Vijayanand Sinha
RB
Alexander Erofeev
Alexander Erofeev
M Video – Eldorado
Ivan Kurochkin
Ivan Kurochkin
Raiffeisenbank
Dmitriy Shupik
Dmitriy Shupik
Chief Digital Officer LVMH
14.05 - 14.35
Branded Entertainment for a Challenging Media Landscape
Alexandra Ouzilleau
Alexandra Ouzilleau
Havas Group and Juror in the Entertainment category at Cannes Lions 2018
14.35 – 15:20
Panel discussion «Content in marketing. the Next Frontier.»
Pavel Emelyanenko
Pavel Emelyanenko
ADV Experience
Ekaterina Bokova
Ekaterina Bokova
ADV Experience
Maria Popova
Maria Popova
Vogue.ru Editor-in-Chief
Vasily Hozyainov
Vasily Hozyainov
Rocketbank Marketing Director
Andrey Korshunov
Andrey Korshunov
Riot Games Russia & CIS Head of Cybersports
Ilya Karpinskiy
Ilya Karpinskiy
Mail.ru Games Ventures Director
15:20 - 15.25
Final comments
Alexey Drobot
Alexey Drobot
ADV General Manager
Registration is closed